art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •

ALEXEI POTEMKIN

I'm a multi-disciplinary art director/graphic designer working
in creative industry for some years.
During this time I teamed up with cool guys at great agencies like Havas Worldwide, Geometry Global and Proximity BBDO. I'm currently living and working in Moscow, Rio de Janeiro.
Get to know me better here

art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •art director • graphic designer •

DO BEM

Do Bem

Visual identity, poster and packaging design for Ambev made @hard_cuore

Visual identity, campaign, press kit and packaging design
for Ambev made @hard_cuore

BEEFFEATER AND TONICA ANTARCTICA

Visual identity, poster and packaging design for the new Beefeater Gin & Tonic Tônica Antartica made @hard_cuore

Visual identity, poster and packaging design
for the new Beefeater Gin & Tonic Tônica Antartica
made @hard_cuore

AZUL AIRLINES

Christmas brand activation for Azul Airlines and Coca-Cola

COCA-COLA

Limited Edition Package for Coca-Cola - Rio Olympic Games 2016

Limited Edition Package for Coca-Cola
@ Rio Olympic Games 2016

CINEMARK

The Star Wars Franchise was returning after a long time hiatus and Coca-Cola wanted to celebrate this event partnering with Cinemark Movie Theaters.
To make the return of The Star Wars unforgettable we created a special popcorn bucket - shaped like stormtrooper helmet. The promotional bucket was a huge success going out of stock in few weeks.

The Star Wars Franchise was returning after a long time
hiatus. And Coca-Cola wanted to increase combo sales
at Cinemark. So we created a different
popcorn bucket - shaped like a stormtrooper helmet.
The promo was a huge success.

AMBEV - BAGAÇO

"Bagaço" is a package recycling initiative from Ambev - do bem, aimed to transforme used packages
into several creative projects such as plastic bikes, roof tiles, frames for glasses and so on. We created a digital campaign to promote this cool initiative.

"Bagaço" is a package recycling initiative from Ambev - do bem,
aimed to transforme used packages into several creative projects such as plastic bikes, roof tiles, frames for glasses and so on.
We created a digital campaign to promote this cool initiative.

CHOPP BRAHMA

Packaging design for Chopp Brahma made @hardcuore

chopp brahma-latas empilhadas-HardCuore-03

COMBATE

Print campaign for Combate Channel

Hitting is how you do everything in this sport.
Even to ask for the end of the fight.

The most affection we see around here:
fighters kissing the canvas.

In this sport you always get something.
Stitches for example.

ELEPHANT PARADE RIO 2018

ELEPHANT
PARADE
RIO 2018

Visual Identity for Elephant Parade Rio 2018

POWERADE

Powerade Olympics Shopper Campaign - Rio 2016

15-0431 TOOLKIT POWERADE TRADITIONAL TRADE RACK 003 PLB[1]

15-0431 TOOLKIT POWERADE TRADITIONAL TRADE FRIDGE FRAME 003 PLB[1]

15-0431 TOOLKIT POWERADE PROMOTIONAL SPOT 02 005 PLB[1]

15-0431 TOOLKIT POWERADE PROMOTIONAL FRIDGE FRAME 003 PLB[1]

15-0431 TOOLKIT POWERADE END SHELF 02 004 PLB[1]

15-0431 TOOLKIT POWERADE END SHELF 01 005 PLB[1]

15-0431 TOOLKIT POWERADE DOOR CLING STICKER 002 TMC[2]

15-0431 TOOLKIT POWERADE BEAVERAGE AISLE 004 PLB[3]

COCA COLA - SEMPRE JUNTOS

COCA COLA
SEMPRE JUNTOS

We developed an engagement platform ‘Sempre Juntos’ to promote the full portfolio of non-sparkly Coca-Cola products that speaks to both the parents and the kids.
‘Pra Lancheira’ is a shelf ready solution that brings the full portfolio together and creates a new category at POS

We developed an engagement platform ‘Sempre Juntos’
to promote the full portfolio of non-sparkly
Coca-Cola products that speaks to both the parents
and the kids. ‘Pra Lancheira’ is a shelf ready solution
that brings the full portfolio
together and creates a new category at POS

UNILEVER - COMFORT

UNILEVER COMFORT

Following the global campaign, the brand experience effort in Brazil was focused on fashion world
to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress
and launched a pop-up store offering a personalized style consulting and empowering the visitors.

Following the global campaign, the brand experience
effort in Brazil was focused on fashion world to spread the message that you can have anything you want
if you dress for it. That’s why Comfort teamed up
with startup Help to Dress and launched a pop-up store
offering a personalized style consulting
and empowering the visitors.