Creative campaign for do bemzinho - a juice brand for kids by do bem™:  Inspired by TikTok's boom in Brazil we created an integrated campaign
to promote do bemzinho™ juice for kids. The campaign was focused on active lifestyle
so we created our own "social network" called FrutiTok, aiming to promote dancing and fun for kids.

Creative campaign for do bemzinho - a juice brand for kids
by do bem™:  Inspired by TikTok's boom in Brazil
we created an integrated campaign
to promote do bemzinho™ juice for kids.
The campaign was focused on active lifestyle
so we created our own "social network" called FrutiTok,
aiming to promote dancing and fun for kids.
Created @hardcuore

BEEFFEATER AND TONICA ANTARCTICA

BEEFFEATER AND TONICA ANTARCTICA

Visual identity, poster and packaging design for the new Beefeater Gin & Tonic Tônica Antartica made @hard_cuore

Visual identity, poster and packaging design
for the new Beefeater Gin & Tonic Tônica Antartica
made @hard_cuore

AZUL AIRLINES

AZUL AIRLINES

Christmas brand activation for Azul Airlines and Coca-Cola

Christmas brand activation for Azul Airlines and Coca-Cola

COCA-COLA

COCA-COLA

Limited Edition Package for Coca-Cola - Rio Olympic Games 2016

Limited Edition Package for Coca-Cola 
@ Rio Olympic Games 2016

CINEMARK 

CINEMARK 

The Star Wars Franchise was returning after a long time hiatus and Coca-Cola wanted to celebrate this event partnering with Cinemark Movie Theaters.
To make the return of The Star Wars unforgettable we created a special popcorn bucket - shaped like stormtrooper helmet. The promotional bucket was a huge success going out of stock in few weeks.

The Star Wars Franchise was returning after a long time
hiatus. And Coca-Cola wanted to increase combo sales
at Cinemark. So we created a different
popcorn bucket - shaped like a stormtrooper helmet.
The promo was a huge success.

AMBEV - BAGAÇO

AMBEV - BAGAÇO

"Bagaço" is a package recycling initiative from Ambev - do bem, aimed to transforme used packages
into several creative projects such as plastic bikes, roof tiles, frames for glasses and so on. We created a digital campaign to promote this cool initiative.

"Bagaço" is a package recycling initiative from Ambev - do bem,
aimed to transforme used packages into several creative projects such as plastic bikes, roof tiles, frames for glasses and so on.
We created a digital campaign to promote this cool initiative.

GLOBOSAT - GLOBONEWS

GLOBONEWS

Brand activation for GloboNews

Brand activation for GloboNews

COMBATE

COMBATE

Print campaign for Combate Channel 

Print campaign for Combate Channel 

ELEPHANT PARADE RIO 2018

ELEPHANT
PARADE
RIO 2018

Visual Identity for Elephant Parade Rio 2018

Visual Identity for Elephant Parade Rio 2018

POWERADE

POWERADE

Powerade Olympics Shopper Campaign - Rio 2016

Powerade Olympics Shopper Campaign - Rio 2016

COCA COLA - SEMPRE JUNTOS

COCA COLA
SEMPRE JUNTOS

We developed an engagement platform ‘Sempre Juntos’ to promote the full portfolio of non-sparkly Coca-Cola products that speaks to both the parents and the kids.
‘Pra Lancheira’ is a shelf ready solution that brings the full portfolio together and creates a new category at POS

We developed an engagement platform ‘Sempre Juntos’
to promote the full portfolio of non-sparkly
Coca-Cola products that speaks to both the parents
and the kids. ‘Pra Lancheira’ is a shelf ready solution
that brings the full portfolio
together and creates a new category at POS

UNILEVER - COMFORT

UNILEVER COMFORT

Following the global campaign, the brand experience effort in Brazil was focused on fashion world
to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress
and launched a pop-up store offering a personalized style consulting and empowering the visitors.

Following the global campaign, the brand experience
effort in Brazil was focused on fashion world to spread the message that you can have anything you want
if you dress for it. That’s why Comfort teamed up
with startup Help to Dress and launched a pop-up store
offering a personalized style consulting
and empowering the visitors.